How to Turn RocketReach Contacts Into Conversations with Rizzly AI

RocketReach is the gold standard for B2B contact intelligence—700M+ verified profiles with emails, phone numbers, and company data. But having data is only half the battle. The real challenge? Turning contacts into conversations at scale.

That's where Rizzly's AI agents come in. By combining RocketReach's enrichment power with Rizzly's automated voice and text outreach, you can build campaigns that qualify, engage, and convert leads—without your sales team lifting a finger.

What You'll Learn

• Why Combine RocketReach + Rizzly?

• Workflow 1: Inbound Lead Enrichment & Instant Follow-Up

• Workflow 2: ABM Outbound Campaign Automation

• Workflow 3: Re-Engagement & Database Reactivation

• Workflow 4: Multi-Channel Prospecting Sequences

• Best Practices for Maximum ROI

Why Combine RocketReach + Rizzly?

Most teams use RocketReach to find contacts, export to a spreadsheet, then manually dial or send emails. This approach is slow, inconsistent, and leaves money on the table.

The Old Way

• Export contacts from RocketReach

• Manually load into CRM/dialer

• Sales reps dial one-by-one

• Leave voicemails manually

• Send follow-up emails by hand

• Hours of work per 50 contacts

The Rizzly Way

• RocketReach enriches contacts automatically

• Rizzly AI Voice Agent calls immediately

• AI qualifies lead with natural conversation

• Warm transfer to sales rep if interested

• AI Text Agent follows up automatically

• Hundreds of contacts per hour—zero manual work

10x More Conversations Per Day | 90% Less Manual Dialing | 24/7 AI Agent Availability

Workflow 1: Inbound Lead Enrichment & Instant Follow-Up

Best for: Website form submissions, webinar registrations, content downloads

When someone fills out a form on your website, speed matters. This workflow enriches the lead with RocketReach data, then has Rizzly's AI agent reach out within seconds.

Workflow Steps

1. Lead Submits Form
New lead enters via website form, webinar signup, or content download.

2. RocketReach Enrichment
Automatically enrich with verified phone, job title, company size, industry, and social profiles.

3. Rizzly AI Voice Agent Calls
Within 60 seconds, AI agent calls the lead using the enriched phone number. Natural conversation qualifies interest.

4. Qualification & Warm Transfer
If qualified, AI transfers directly to your sales rep with full context. If not ready, enters nurture sequence.

5. AI Text Agent Follow-Up
If no answer, AI sends personalized SMS with value proposition. Continues automated sequence until response.

Expected Results

• +65% Contact Rate

• <60 sec Response Time

• +40% Qualified Lead Rate

Workflow 2: ABM Outbound Campaign Automation

Best for: Account-based marketing, enterprise prospecting, target account lists

Target specific companies and decision-makers with precision. RocketReach builds your ideal prospect list, and Rizzly's AI agents systematically work through every contact.

ABM Campaign Workflow

1. Define Your ICP in RocketReach
Filter by: company size, industry, job title, seniority, location, technographics. Export verified contacts.

2. Import to Rizzly Campaign
Upload enriched contact list to Rizzly. Set campaign parameters: call times, messaging, qualification criteria.

3. AI Voice Agent Outreach
Rizzly AI calls each contact with personalized scripts based on their title and company. Handles gatekeepers naturally.

4. Multi-Touch AI Sequence
No answer? AI Text Agent follows up. Then another call. Then email. Automated cadence until engagement.

5. Qualified Leads → Sales Team
Interested prospects are warm-transferred or scheduled for meetings. Full context passed to sales rep.

7-Day AI-Powered ABM Sequence

Day 1 – Rizzly AI Voice Agent → Personalized cold call
Day 2 – AI Text Agent → Value-focused SMS
Day 3 – AI Voice Agent → Different angle/script
Day 4 – AI sends case study/social proof content
Day 5 – AI Voice Agent → Urgency-based approach
Day 6 – AI Text Agent → Break-up message
Day 7 – Final AI Voice Call → Archive or nurture

Every touchpoint is automated. Qualified leads are immediately warm-transferred to your sales team.

Workflow 3: Re-Engagement & Database Reactivation

Best for: Stale CRM contacts, old leads, churned customers, lapsed opportunities

Your CRM is full of contacts that went cold. But circumstances change—job moves, new budgets, different priorities. This workflow re-enriches old data and re-engages with AI.

Database Reactivation Workflow

1. Export Stale Contacts
Pull contacts from CRM that haven't been touched in 6+ months. Include closed-lost, ghosted, and inactive leads.

2. RocketReach Re-Enrichment
Update contact info (many will have new jobs, phones, emails). Identify job changes and company moves.

3. AI Voice Agent Re-Engagement
Rizzly AI calls with "checking in" script. References past conversation. Gauges current interest and situation.

4. Segment by Response
Hot leads → sales team. Warm → nurture sequence. Not interested → archive with updated status.

Why This Works

• 30% of contacts have outdated info—RocketReach fixes this

• Circumstances change—new budget, new pain points, new decision-makers

• Zero acquisition cost—these are leads you already paid for

• AI scales it—process thousands of old contacts automatically

Workflow 4: Multi-Channel Prospecting Sequences

Best for: SDR teams, high-volume prospecting, market expansion

Combine phone, SMS, and email into a coordinated AI-powered sequence. RocketReach provides multi-channel contact data, and Rizzly's agents work every channel automatically.